It’s Time to Enjoy the Freedom of Private Practice.

Specialized Virtual Assistance, SOCIAL MEDIA MANAGEMENT AND Client Coordination FOR THERAPISTS.

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You love the transformative work you do with your clients.

The hours of administration & backend management?

Not so much. That’s where I come in.

You’re in the right place if…

  • You're wearing all the hats as a solo clinician and your admin feels like a part time job

  • Your practice is growing (yay!) but so is your to-do list and there just aren’t enough hours in the day

  • Managing your inbox, calls and texts eats into valuable billable client hours

  • You’re playing catch-up on client communication, scheduling, and billing when you’d like to be “clocked out” for the day

  • Your spending your lunch breaks on hold with insurance companies

  • You need help protecting your boundaries and enforcing your no-show and late-cancellation policies while keeping the therapeutic relationship intact

  • You are nervous to outsource to just any stranger on the internet…you want an administrative specialist who knows private practice inside and out

Learn more

With over five years experience working in private practices all over the country, I provide everything you need, no fluff, no frills. Just joyful relief.

I manage the backend of your practice so you can spend more time with clients, grow your business, and regain work/life balance. When I join your team, you can completely disconnect from your inbox and the administrative tasks that keep your business running and your clients taken care of outside of session. I keep your practice running smoothly so you can focus on the parts of your job you actually enjoy. As a client communication and coordination specialist, I seamlessly integrate into your practice and take over the tasks that have been holding you back.

Kind Words for Rachel @ Practice Joy Studio

  • Choosing Rachel and her team was a no-brainer for growing my business. With a specialty in supporting therapists and a heart of gold, I immediately trusted Rachel and couldn’t imagine working with anyone else. Interviews with other possible VAs paled in comparison to Rachel’s confidence that she could solidify my systems, act as the bad guy (or neutral guy) for client communications, and keep me on-task.

    – Corinne Zmoos, M.S. CCC-SLP

  • Rachel is an exceptional professional with specific expertise in working with mental health therapists. I’m impressed by her commitment to continual learning and staying ahead in the field (taking classes & consulting with other IG experts). With her background in psychology and experience in private practice, Rachel truly understands the challenges we face as therapists.

    – Dr. Lori Husband, PhD & Modern Love Expert

  • When we had our consultation, I felt the joy of conversation and connection with a colleague! Private practice is so isolating and feeling like I wasn’t alone was massive. I also started to see that having someone to help me means that I can EXPAND and grow far beyond what I thought I could.

    – Jessica Mork, LMHC

  • She is legit saved in my phone as "Rachel Life Saver." Hiring Rachel has helped me so much and investing in her has been important for me in caring for my own brain how it works. I carried shame for my inability to be organized and do it all on my own.

    – Sarah Claire Smith, LMHC

  • Rachel is the most organized person I know and it blows my mind, since organization is not my strong suit. She has systems on systems and I have learned so much in how to manage my practice in a clearer, more concise way. My clients appreciate how quickly and clearly she engages with them.

    - Leah Gooley, LMHC

[ what i do ]

  • Your clients deserve a responsive, professional experience from first contact to final session. I handle new client inquiries, intake coordination, and ongoing communication so you can stay focused on the work that matters most while protecting your boundaries and your therapeutic relationship.

  • Whether you're private pay or paneled with insurers, I manage the billing side of your practice, including claims, follow-ups, client balances, invoicing, and out-of-network benefits verification, so your clients get the reimbursement they qualify for and you can stop chasing payments.

  • From inquiry to intake and beyond, I keep your calendar managed, your EHR organized and all forms up to date so nothing slips through the cracks.

  • From content strategy and copywriting to graphics and scheduling, I manage your social media presence so you can show up consistently and authentically without the mental load. Content built specifically for therapists — no generic templates, no fluff.